Madame Fru Fru’s Sensual Lingerie Boutique is your 100% female focused one stop store. Showcasing beautiful & passion igniting lingerie, fantastically designed female pleasure toys (that are all about you!) and accessories that can add sexy anticipation & tease to all your Fru Fru moments.  

About Us

Madame Fru Fru is a female run company based in Melbourne.  We know only too well how important intimacy is in a relationship however as mothers, wives, employees, lovers, girlfriends, sisters & daughters we are also fully aware of how easy it is for our multitasking lives to take over, leaving us precious little time to invest in ourselves or indeed our sex lives. 

With that in mind we have made it our mission to remind each other, and you, that “Life is Short.”  We need to take the time to invest in 'us' and our sex lives; to kick up our heels, spice things up, make love, have fun, remember romance and dare to try something new while the sun shines! 

Madame Fru Fru says NO to Afternoon Tea and YES to ‘Afternoon Delights’. NO to Nana Naps and YES to our new ‘Vibrating Friend’. NO to Itchy Lace Bra’s and ‘HELLO’ Sequined Nipple Tassels…

So ladies, take a breath and let the fun begin!

We realise that not all women feel comfortable about buying seductive lingerie or pleasures toys in person. Some head to the Internet but many are put off and/or confused by the vast amounts of items available to them or, the very ‘male fantasy’ & sometimes crude look and feel of certain sites.

Madame Fru Fru offers a real alternative to these sites by offering you an elegant, fun, informative & feminine boutique that presents you with a select range of the highest quality & sexiest lingerie, the safest sex toys and the most flirtatious boudoir accessories! Meaning you don’t have to trail through the whole adult market to find what your heart .... or any other part of your anatomy,  desires!  

Madame Fru Fru’s Sensual Lingerie Boutique is here to provide you with some of the most sensual and beautiful lingerie, stockings, pleasure toys  & accessories available. Our bespoke online collection has been hand picked with you in mind and only the highest quality lingerie and the most effective and body safe sex toys have made it onto our shelves. Our goal is not to blind you with the 1000’s of products available but to instead, present you with a selection of the very best.   

Our collection of seductive corsets, bustiers, teddies, suspender sets, baby dolls and panties have been perfectly designed to flatter your curves and flaunt your very best assets. Lingerie designers Leg Avenue, Coquette and Wrapped Secrets have all contributed to our Boutique meaning you really will be spoilt for choice. Our bridal collection will have your groom racing you back to that honeymoon suit and our Curvaceously Yours collection will inspire and delight all our beautiful fuller figure ladies.

Curvaceously Yours is our sister company who specialise in sensational plus size lingerie. Designed with all your sensual curves in mind Curvaceously Yours offers plus size lingerie & hosiery  that helps to smooth your silhouette,  shape your waist and support those all important assets. Ranging from size 12 – 24 these gorgeous products  will have you looking and feeling seriously sexy …so best prepare for the consequences!         

Our Booty Parlor, Lovers Choice and Kama Sutra range of accessories offers sexy and romantic treats for all occasions. From rose petal romance kits to sexy chocolate body treats and feather tickles, while what girl could be without a pair of the sensational ‘Vibrating Knickers’  … surely a must have that will keep everyone wondering just why you’re in such a good mood!

If your looking for new playful bedroom idea's or creative inspiration of the very sexy kind then why not head to our Erotica Collection; feast on an abundance of erotic words of wicked wisdom that are sure to spice up any of your Fru Fru moments.

The Joys of Toys … have you discovered it yet?

Well Hello! If you haven’t then you most definitely should.

Did you know that vibrators have been in use since the 1800’s?  The first being invented by a British Physician, who, realising the connection between orgasms and de-creasing women’s stress levels (or Hysteria as it was then known!), felt he had to do something to help … now if only all men could figure that one out!  What a fantastic invention!

Although great to use alone, Sex Toys can also make a fantastic addition to couples lovemaking and add a whole new dimension and experience to bedroom play.

The beautifully designed & award winning Lelo range of designer Vibrators, Dildo’s, Stimulators and Luna beads, offered at Madame Fru Fru are fast replacing the more traditional styles of toys available today. In terms of body safety, female design & functionality Lelo sex toys are world leaders in their field. Their products come in a range of sizes and styles to suit all your moods and needs and are made for one purpose only; to give you, the user, absolute pleasure.  Their famous Luna Pleasure Bead system is a combined pleasure / fitness system for the circum vaginal and pelvic floor muscles. Developed as an alternative to traditional "geisha-balls", these beads really are exercise for the mind, body and soul!     There newly released couples toys, controlled by a sense motion remote control,  are leading the way in couples play and have been selling in their thousands all over the world, currently making them the best selling couples sex toys in the world.        

Not sure where to start? Don’t worry, we offer lots of advice in the Pleasure Toys section.  Take a look and if any of your questions are not answered just drop us a line or give us a call. We’re proud to say that we know a thing or two about these products so don’t be shy!

Millions of Australian women have already discovered the sheer ‘Joys of Toys’ and we want you to too, we can’t claim to stop the 7 signs of aging with our sex toy range, (or for that matter Hysteria!) but we’re pretty sure they’ll put a smile on your face!     

Whether your looking to add some spice to your current bedroom antics, find a sexy outfit to wow new lover, work on a striptease routine to surprise your new groom or discover the joys of spending a little time relaxing on your own, Madame Fru Fru has just what you need.

No matter what stage you are in your life Madame Fru Fru can help you celebrate the woman that you are today, so be inspired, dare to try something new and always remember, life is short and……….

“Every girl needs a little Fru Fru time” 

We hope you enjoy shopping at the Madame Fru Fru Sensual Boutique and if we can help you in any way please do get in touch by using the Contact Us tab at the bottom of the page or from the left hand menu at the top of the page. 

Lingerie Returns

Our mission here at Madame Fru Fru is for you to look and feel fabulous in your chosen Lingerie so if for any reason you do not then you need to let us know!  We try extremely hard to give you as good a representation as possible of all our products however in the unlikely event that your lingerie does not meet your expectations you may return your item/s to us, within 14 days of receipt Australian customers, 25 days international customers, for an exchange or a refund subject to our returns policy. Please see full returns policy at the bottom of the page.

Worried that someone will find out about your ‘Sexy Diva Side’, don’t be. Madame Fru Fru offers discreet billing and postage. Your statements will show our initials only (MF Fru) and all our deliveries will arrive in a plain packaging with no mention of the contents or the sender on the outside of the parcel. Inside you will find your beautifully gift wrapped purchase.   Please see full details for Payment & Postage at the bottom of the page.